CORPORATE ‘CAKE’ studies

The Fragrance Shop

Brief: an activation for a full day influencer event at perfume product launch

Goal: to engage influencers and encourage their content creation

Solution: we created a ‘drop in’ area for attendees to sit and decorate biscuits in the shape of perfume bottles & Xmas baubles.

Result: a huge amount on social media traction with influencers proudly sharing their work.

Oak Manor Primary School

Brief: a five hour activity for a team bonding ‘Inset Day’

Goal: to integrate new teachers

Solution: we created a ‘brand building’ workshop where after the attendees had learnt a variety of decorating techniques, they were put into teams where they created there own cupcake brand.

Result: the groups created; USPs, slogans, logos, packaging, fliers and adverts. They competed with each other to win the prize of the ultimate cupcake company.

Accountancy Action

Brief: a series of 1 hour ‘networking’ workshops

Goal: to bring in new clients

Solution: we created a series of seasonally themed cupcake workshops ’ice breaker’ events including; Halloween & Valentines Day

Result: the new clients had a great time getting to know the company whilst learning new skills. The workshop maximised engagement and they loved the fact that they got to take a box of cakes home with them.