The Specialist Works were having a conference for their clients. So, Channel 4, asked us to create a ‘Great British Bake Off’ inspired cake making area to remind the brands what great advertising potential the baking show created. It was a fantastic conference. As we were right next to the stage I heard most of the speakers. My favourite was the one called ‘Be More Pirate’. It was all about being a disruptor and creating ‘good trouble’- right up my street! Our cake making conference activity proved to be a big hit with the delegates. They had a brilliant time bonding with colleagues and making new connections whilst piping buttercream. The pop up cake decorating area was perfect for people to wander up to during breaks throughout the day. The guys from Channel 4 were great fun and embraced the cake making workshop wholeheartedly. In fact they really got quite competitive with their cupcake piping techniques. There were people from lots of different brands there and loads of interest in us providing cake making team bonding, networking and client events for them. The guys from The Specialist Works were absolutely lovely. I made sure I took plenty of cupcakes over to the reception area to give them a little lift at the end of the day. I had to leave before the party kicked off but they had gone to so much trouble with everything that I’m sure it was great bash. I did manage to see the brilliant ‘rap battles’ where opposing companies battled it out to see who had the ‘best game’. What an imaginatively curated conference it was.